Based on the feedback we've had on my first attempt [no longer online] at "Software Carpentry in 90 Seconds", it seems as though we should actually create three videos:
- one aimed at potential participants, i.e., students, workshop organizers, and content creators (since we're hoping these will largely be the same people);
- one for potential sponsors, who are both funding bodies and the senior scientists who set strategic direction for departments and disciplines; and
- some "talking head" testimonials from former participants.
Does this sound like the right breakdown?