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Multiple Pitches

February 9th, 2012 Leave a comment Go to comments

Based on the feedback we’ve had on my first attempt [no longer online] at Software Carpentry in 90 Seconds, it seems as though we should actually create three videos:

  1. one aimed at potential participants, i.e., students, workshop organizers, and content creators (since we’re hoping these will largely be the same people);
  2. one for potential sponsors, who are both funding bodies and the senior scientists who set strategic direction for departments and disciplines; and
  3. some “talking head” testimonials from former participants.

Does this sound like the right breakdown?

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  1. Ethan White
    February 10th, 2012 at 13:37 | #1
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    I think I prefer something a little closer to Jeff’s original breakdown:

    1. Students: “Hey! This is going to change the way you work. You’re research will be better and you’ll do it faster. How could you not take this class.”
    2. Educators: “Join a community of educators who share your goals and have years of experience. Use our content instead of creating your own and contribute your content so that it can have an impact beyond your classroom.”
    3. Sponsors: “Want to have a real impact on science? Help us teach scientists how to do their jobs better and faster”.

    I know that 1 and 2 are hopefully the same group of folks, but the messages are so different that I think they set up best as two separate pitches. I think that the talking heads would be integrated into each of the pitches: students talking about how much time it saved them, educators talking about the value of being part of a collaborative community, and folks talking about how important this is for science more broadly (senior scientists, programmers of some kind like the CCC folks, etc.).

  2. Onno Broekmans
    February 10th, 2012 at 14:52 | #2
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    It may not be a bad idea to split up #1. I’d be afraid that immediately asking people to contribute to the material would be off-putting. Let people first come to learn, and once they’ve learned, let them contribute. And isn’t #3 a great way to attract students?

    I guess my list would be:

    1. Potential students (including testimonials)
    2. Educators
    3. Sponsors

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